All Galz's Need

Shu Uemura Pink Collection

It's no secret that we here at OB have an unhealthy obsession with all things pink. It goes to show, then, that we almost died of happiness when we learned that the beauty folks at Shu Uemura had actually discovered a new pink hybrid pigment, one of the purest—and now patented—around, and used it to create nine never before seen shades of the hue. Using their one-of-a-kind find, they created the swoonworthy Pink Collection ($45), a group of nine rouges and five glosses in shades ranging from neon, blue-based pink to a lighter, yellow-based shade.

$45