
There's not a hair product in the world that doesn't claim to make your locks look and feel amazing. The difference with Pureology's new Essential Repair System ($24-$59)? They actually follow through. This insanely effective treatment for color-treated, damaged, dry hair (aka, everyone) uses natural products like soy milk and biotin (Vitamin B7) to fortify, reconstruct and nourish your poor, over-treated head. Meanwhile, Pureology's secret AntiFade Complex—a blend of antioxidants and sunscreens—keeps your hair healthy. Check out the Shampoo, the Hair Condition, and—best stuff of all—the Split End Correcting Treatment.

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